Top 5 Tips to Create an Engaging Instagram Post
Creating engaging Instagram posts is a great way to grow your following on this social network. Being a marketer, you know the importance of having more followers. Some people are even buying Instagram followers to grow their following faster. That’s because having more followers is social proof. It depicts a brand or profile as an authority in its niche. What’s more, having more followers can get you more business because brands that want to market themselves or their products will consider you a social influencer. That’s why some people are doing everything possible to get new followers on Instagram every day.
So, how do you create an engaging Instagram post? Even if you know your instagram’s target audience and post at the best times, you won’t accomplish your goals if you don’t create quality posts to back these up. To create an engaging Instagram post, you may have to stray from the existing norms. You also need to create unique content.
This can seem challenging for some people. Nevertheless, it’s possible to create posts that will engage more Instagram users. Here are the top 5 tips that will help you create an engaging Instagram post.
01. Conduct Some Research
The first and most important step in the process of creating an engaging Instagram post is conducting some research. Find out what the target audience wants and what will engage them more. This entails going through the past posts to find out what engaged the audience.
You can start your research by studying your posts and using analytics. The right analytics will show you the past posts that got more comments and likes. When studying the posts that engaged the audience most, pay keen attention to their colors, lightness, photo elements, theme, and other aspects. You can even ask your followers a question of what they would like to see you post more often.
This will provide a way of engaging with your audience as you learn more about the content they want to get from you. Once you’ve analyzed content on your Instagram page, analyze those of your competitors. See their best-performing posts to know what followers are looking for.
Once you’ve known about things that the audience wants from you, create your post around a topic that covers those things.
02. Post Quality Photos
Once you’ve known what your target audience likes, take quality photos to include in your posts. Instagram definition described it as a video and photo-sharing social networking service. As such, Instagram is a visual social network. Therefore, to create more engaging content, take and post better photos. Before you post any photo on Instagram, determine whether it has what it takes to engage the audience. Does it have the right color, lighting, and saturation? What will come to the mind of the audience when they see the photo?
Will anybody want to share the photo? Such questions should help you determine whether a photo will make your Instagram post more engaging.
03. Tell a Story
Create a post that tells a story to give followers a compelling reason to like or share it.
This tip can work, especially when promoting a product of any category. For instance, you can use storytelling when describing how communities can benefit from your product. You can also tell a story that your audience can identify with.
This will show them that your brand is part of them. Ideally, don’t create posts that just market your products or services. Instead, create posts that the audience can connect with at the emotional and social level by telling a story.
04. Demonstrate the Application of a Product
You can create an engaging post on Instagram by demonstrating how a product can be used. Consumers want to get ideas. They want to see how a product fits in their life or how it solves their problem.
Therefore, to make your content more engaging, show how a product can be used in real life.
This is common in the retail and fashion industry. For instance, a retailer can create an Instagram post that shows how clothing items can be used. A model can put on a cloth and accessorize it with other products to achieve a striking combination or look.
A food store can also create a post on recipes for different dishes. This can engage the audience as they request more details or express appreciation. You can even post a photo of a delicious-looking meal with a caption saying that you made the meal and spark Instagram engagements.
05. Leverage Audience-Generated Content
Creating posts that encourage the audience to generate posts featuring your brand name or product can spark engagements. This can be an effective way to leverage user-generated content and boost awareness of your brand. You can even create a post that asks the audience a question.
This can be a contest where you give the winner a free product. Some businesses have sparked conversations on Instagram and other social networks by creating contest-based posts.
If you opt to create a post that leads to a contest, use a custom hashtag encapsulating your message and capturing the attention of the audience. That way, the audience will be interested in engaging with your brand or sharing it with their friends.
Thus, your post will most likely engage the current audience and attract new followers.
Creating an engaging Instagram post requires careful research, thinking, and understanding of the audience’s likes and dislikes. You should know the kind of content the audiences want and expect from you.
What’s more, you should be creative to come up with unique content such as posts that demonstrate the use of a product or help you leverage user-generated content. It’s also crucial to post quality photos that the audience will consider worth sharing.
Nevertheless, creating engaging Instagram posts is very important because this is what generates beneficial conversations.
Try these tips to create an engaging Instagram post and keep researching to know what works best for you depending on your goals and the target audience.