5 Tips to Improve Website Design that Increases Conversion Rate
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What makes the good first impression when a potential customer first visits your website? Yes, you got it right. The design. No matter how valuable your website is or how vast your catalog is, if it is poorly designed, customers are going to detest it. If they can’t read the content easily or find the products they are looking for, chances of them staying on the website are rare.
Design directly or indirectly affects your store conversions. Good user experience is must if you want to increase customer retention, engagement and make repeat customers. A poor website design kills user experience. It also ruins your brand reputation and trustworthiness. Customers use your store design to judge you and your products and a shady design convey them the message that you are not credible enough.
So how do you design a website for maximum conversions? The following tips will help you do this.
1. Keep it Simple
Keep your website simple yet appealing.Use font and font size that is easy for online reading. Arial and Verdana are the most preferred fonts and 14 is the recommended font size. Limit yourself to a maximum of 3 different font types for your entire website. Also, don’t put too much text on any given page. Avoid using words that users find difficult to understand. Use keywords throughout your website. This will increase your website’s relevancy. For example, if you are a web design company in Slovakia, instead of just putting ‘About Us’, use About Web Design Slovensko.
Next, be very intentional about the colors you are selecting to represent different elements on your website. Use balanced color combinations that give your website a pleasant look and that don’t irritate your customers. Make sure you use contrasting colors for your text and background to make it easy for your audience to read the information.
Make it ridiculously easy for your customers to find the information or products they are looking for. Remember, it’s not you that will be using the store but the visitors on your store and if they find it hard to navigate through it to find what they want, they are not sticking around.
A really helpful tip is to ask your friends and family members to test your website’s navigation system so that they can give you feedback. This way you are able to put yourself in customer’s shoes and ensure their experience is as seamless as possible. There is a three click rule that should apply when designing a store. This means that users should be able to find what they want within three clicks.
3. Make CTAs as Clear as Possible
The whole purpose of a store is to convince customers to take certain action. You would want your call to actions stand out on a page so that customers know exactly what action you want them to take. Whether you want your customers to subscribe, fill a form, click on add to cart or call a number, your CTA (Call-to-Action) should be displayed in bold and at a conspicuous place on the page.
Be as clear as day and don’t confuse customers with multiple call to actions. Use short and easy words for your CTA. Words that provoke enthusiasm or emotion tend to have a high click through rate. Also, list some quick benefits when customers do take the required action.
4. Optimize for Speed
Speed has become the top user experience and search engine ranking indicator. 40% of visitors abandon a website if it takes more than 3 seconds to load. This figure alone should be enough to highlight its importance.
One way to ensure the website has fast load time is to use images that are not too big. Use tools to compress images without compromising their quality before uploading them. If your pages have long content and lots of images, use lazy loading. Reduce redirects and improve server response time. Caches play a great role in optimizing a website’s speed. Enable browser caching and full page cache if your platform supports it.
5. Optimize for Mobile
Mobile users have increased exponentially in recent years and will continue to increase. You are going to lose more than 50% of your potential customers if your store is not mobile responsive.
Make sure the device does not ruin your conversion rate. If you find a very low conversion rate for your mobile design, you probably want to create a new design that looks as good as possible on mobile.
Open your landing page on desktop and mobile devices and make sure no matter what device or browser you are using, people can easily see the benefits of your products or services and easily sign up for or purchase from you directly.