5 Effortless Event Marketing Opportunities to Enhance Your ROI
As a marketer, you’ll understand the importance of making sure you get an event right. In most cases, this will be the first impression to a lot of people, and you’ll want to get everything running smoothly, especially since there are no opportunities to try again.
However, while the operational side is a whole different ball game, actually coming up with creative ideas to have and host at your event is one of the most important aspects you’ll want to think about. If you get this element right, you can take your brand to an entirely new level of success.
Sounds like what you’re looking for? To help you get started, today I’m going to take a look at five unique and original ideas to help you formulate the perfect marketing event that guarantees to get results.
#1 – Use Influencers
There’s no denying the incredible impact that influencer marketing has had on the world of marketing, and how social audiences are drawn to influencers when making product choices. With this in mind, getting a relevant influencer (or several) can be a great way to create hype.
The bigger the influencer, the more your audience will be drawn into coming and getting value from what they have to say. Ultimately, this will then translate into more people becoming more interested in your business, thus boosting your ROI.
#2 – Livestream the Event
Not everybody who wants to be at your event will be there, especially if they have prior arrangements they can’t get out of. That’s just how life is sometimes. However, that doesn’t mean they should miss out on everything you have to offer.
“Live streaming to Instagram, Facebook, or YouTube is a great way to advertise the event initially, and then to spread awareness of what’s going on to people who may have been on the fence about attending themselves” shares Natalie King, a marketer for State of writing and Academized.
We’ll speak more below about including social media in your advertising campaign, but having a live stream set up, especially for when speakers are talking, is a great way to increase the reach of your event. Don’t forget to record so you can upload individual speakers on IGTV and YouTube.
#3 – Have a Dedicated Website
When hosting an event, streamline everything from providing people with the information such as times and schedule to booking their spots using a dedicated website, or at least a specially designed website.
With everything to do with your event easily accessible on the internet by anyone who wants to know, you can optimize your attendee’s experience to maximize ROI.
“There’s no denying that the success of your event is going to depend partly, if not mostly, on how involved you make your social media pages; and fortunately, there’s a lot of things you can do to make sure you have the best experience” explains Matthew Day, a marketing manager for Revieweal and UK Writings.
Of course, there’s advertisements and promotional posts you can run on your pages, but don’t forget that you can get your attendees involved, as well as hearing what they have to say. For example, you could run polls to dictate a certain aspect of the event, making everyone feel much more involved, and therefore boosting the sense of community.
In some cases, you can even run a hashtag campaign to boost your event. You can use this to boost your event during the promotional stage, and then share the hashtag so people at your event can tag you online easily, once again broadcasting the reach of everything that’s going on.
#5 – Don’t Forget About Real World Promotion
Not everybody you have online is going to be in the right place at the right time to be at your event, especially when it’s in a specific physical location. However, it’s important to make sure you’re not just advertising in the digital world, but also in the real world where your event is going to take place.
This is so important because you never know who is going to be going past and you never know who’s going to be interested. Even if you’re targeting a specific audience, make sure you’re promoting in businesses and locations that suit this audience.
You’ll need to generate high-quality leaflets and posters to ensure you’re making a good first impression, as well as including all the information they need to know to access and attend the event if they want to go!
Ellie Coverdale is a technical and marketing writer at Australian help as well as OX Essays. She has been involved in huge tech research projects, which she has taken may valuable learning experiences, and she also teaches writing at Do my assignment online service.
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