6 Marketing Ideas for Your Retail Store
Owning and running a retail store has gotten significantly more difficult over the past years. Not only are more people shopping online due to the convenience it provides, but recent global health problems have made some people warier from shopping in person. If you’re the operator of a retail store, it’s important that you find ways to market it to your audience and draw more customers in. Otherwise, it’s going to be hard to survive. Below are seven marketing ideas to explore that may help draw more attention to your retail store and bring in high-value customers.
Get Listed Online
The first thing you’ll want to do is make sure your business is listed online. Even if you aren’t selling your products online, you can still make use of the many tools the internet has to provide. Often, when people are looking for a place to shop, they’ll use resources like Google Maps to find local recommendations. By having your business listed on these resources, you can attract a lot of local attention. Getting listed is fairly easy and usually only involves providing some basic information about your business, including what you sell and where you’re located.
Make Your Storefront Noticeable
Next, you’ll want to focus on making sure the outside of your retail store is noticeable. This is true whether you’re located in your own building or inside a larger one, like a mall. There are many things you can do to make your space more noticeable. For example, you can set up some lights to illuminate the store at night or use displays like marquee signs to provide anyone passing by with vital information about your store. The more noticeable you can make the outside of your store without making it unappealing, the more foot traffic you’ll be able to gather.
Create a Unique Experience
Another important way of marketing your retail store is through word of mouth. If customers have a good experience in your store, they are more likely to tell their friends and family about it. To that end, you should look for ways to create a unique experience within your store. For example, you can play music that matches the atmosphere you want to create, go with a bold layout for your store, or train your employees in a specific way to interact with your customers. Your goal should be to create a memorable experience for each customer so that they not only want to come back but recommend you to others.
Build an Email List
When someone visits your store, you should try to secure their email address. This way, you can reach out to them after they leave with targeted emails. For example, you can send them information about your latest products or a new sale you have going on. A good way to collect email addresses is by simply asking for them during checkout. Consider offering a discount right there to convince the customer to give you their contact information. Building an email list takes time but the results are typically worth it in the end.
Start a Referral Program
Another great way to encourage customer referrals is by creating a referral program. With a referral program, you provide your current customers with a reward when they refer to you someone they know. For example, you can offer your customer a discount on their next purchase if someone uses the referral code that you give them. Word of mouth is one of the most powerful tools at your disposal, and a referral program is a great way to kickstart it.
Partner with Nearby Stores
Finally, consider partnering with nearby stores. If there is a store near you that has a similar target audience without directly competing with you, you can form a partnership with them that will benefit both stores. For example, let’s say you run a retail store that sells beauty products. You could partner with the nearby spa, offering their customers a discount on your products. You and the other business could promote yourselves within each other’s location, marketing yourself to your ideal audience. Look for nearby stores that might be amenable to this partnership, then see what you can work out.
Take Advantage of the Tools Available to You
Marketing a retail store is difficult but not impossible. There are many tools available that can help you promote your stores, such as online listings, referral programs, and email lists. The key is to take advantage of as many of these opportunities as you can, then optimize them for the best results over time. We hope that this guide was able to offer you some good advice and that you’ll be able to grow your store despite the tough environment.