App Store Optimization Checklist to Follow in 2019
App Store Optimization (ASO)
Just when you thought you have succeeded in gaining the highest position in the online industry, the term ASO arrived to boggle your mind. With the advent of applications and app stores, marketers now have to worry more about getting recognized on a different version of the browser, one that is only dedicated to apps- the App Store. For all the iPhone users, the algorithms of App Store changes exactly on the pattern as it do in Google.
The criteria are more or less the same despite the usual difference of content delivery method. The scope of ASO is to bring potential apps among the top places so that users can view the ads of those apps to download. If you stay behind the herd and avoided applying advanced techniques to optimize your application, potential customers will never find you.
Relation between SEO And ASO
These two terms are similar in attributes in the online world. You get to perform the search engine optimization to bring your website among the top searches, and when it is about your application, you will need app store optimization to play its role. So, the techniques may differ but the basic criteria will remain the same. You will have to make your description, content, and links strong and attractive or its safe to go for the best app store optimization services.
Steps to Perform App Store Optimization
Learn about some basic techniques to optimize your app and make it capable of gaining a prominent place in the App Store.
Step #1: Gather Keywords
You are well aware of the important keywords have in optimizing a brand. Similarly, when it comes to increasing the online reach of an app, you need to garb the most relevant and high-ranking keywords related to the niche or category. The easiest way is to first gather at least top fifty keywords for your app and then run the following mentioned tools on them to detect which are the most useful out of all. You can use Keyword Suggestions. OneLook Reverse Dictionary and Übersuggest as these are the high tech tools for appropriate keywords research.
The Keyword Strategy
Like everything else, there is an App Store keywords strategy, which you must make, sue of. As per the strategy, you need to get your hands on low-density keywords. It will let your app enjoy an initial momentum. If you opt for the one having reasonable difficult and high popularity, it will create hurdles in gaining a prominent place in the start. Moreover, in your app description, opt for long-tail keywords as such phrases will more effectively cover your niche.
Retire Poor Keywords
Never stick to the keywords list you gathered in the initial days of your optimization. You have to analyze the performance of each one of them in generating. If you find your keywords getting exhausted or unseen you must throw them off and replace them with a handful of new keywords. It is important to keep a proper check on the status of the keyword and to have proper knowledge about the ones that are working more progressively in increasing accessibility of your app.
Step #2: Keyword Indexing
Now that you are fully aware of the use of long-tail keywords, the strategy and the replacement of retire keywords, you need to learn about indexing keywords at the most appropriate places. When you compose the title, pick the closely related keywords to add in it. It should make the message clear and instant attention-grabbing. If you titles will have keywords in it, outcomes will become easier to achieve.
Moreover, you can even add the keywords in your app name as well. Turn on your creative side and think about a name that can sound cool and have a keyword in it as well. For instance, the app Google Maps- GPS Navigation, from its name you can get a complete idea as to what the app is about. Amazon, Shopping made easy is yet another example that clears every confusion and indicates its niche and service type.
Furthermore, you can index keywords in the subtitles, which is available only in the App Store. Just beneath the name of the app, you will find a space available to add a small subtitle for your app, which will highlight its niche or category. You can add a keyword there to score great outcomes.
The next place to add the most relevant keyword is the app description. In the App Store, the description is usually precise. Therefore, you must add keywords that can explain the purpose off your app while being optimized enough to grab more attention. You have to meticulously compose the description keeping all of these points in mind.
Step #3: The App Description
In the Google Play store, you will be given with the maximum limit of about 4000 characters to compose an app description and a minimum of up to 80 characters. Moreover, when it comes to indexing keywords, you will be allowed to only add keywords for five times only.
If you compare the criteria with those of App Store Optimization, you will find a major difference between the two. In the Google Play Store, you can repeat the use of the same keyword for five times but as per the ASO criteria indexing the same keywords in the title, description or subtitle is a complete waste of an opportunity. You can go for any other keyword instead.
When you know how tough it is to get recognized in a pool of best apps, you must promote your creation using quality resources and successful techniques. Upload a high definition logo and compose well-versed content for your app so that it attracts potential users instantly. Moreover, keep an eye on your competitors to become aware of all the techniques they are suing to score great outcomes.