The Best Affiliate Marketing Trends to Increase Your Revenue in 2022
Affiliate marketing is one of the most effective ways to monetize your website or blog. By promoting other people’s products and services, you can earn a commission for every sale you make. In order to maximize your earnings, it’s important to stay up-to-date on the latest affiliate marketing trends.
There was a time when businesses used to channel almost all their marketing money on TV and radio spots, or print ads. The goal was to grow the business, but that was money placed on a single strategy.
While in those times this was an excellent strategy – and the best available on the market –, things indeed have changed. The companies are continuously searching for new ways to attract earnings and obviously to benefit from a growing customer base.
One way to do it is through affiliate marketing. If you haven’t heard about this before, here is it: A marketing arrangement which gets an online retailer to pay commission to an external website, in exchange for traffic or for sales generated from its referrals.
Even though is rather new, this marketing tactic helps driving the sales and contributing to the online revenue – like, for example, the ways to double the online earnings easy.
As an affiliate marketer, you should already know that, surprisingly – or not? – 2020 has been an excellent year for online sales. There are many ways the affiliate marketing is working, like in online shops, airplane tickets, and even when it comes to video games.
Furthermore, you can also have fun while actively using affiliate marketing. One example is Unibet, an online betting agency that runs such a program called “Refer A Friend Bonus”. You can refer friends and receive a bonus after they create their accounts – you can find more details about this program on Unibet RAF.
And this is basically one-way affiliate marketing works – through bonuses after referrals. There are also coupons (which have become a big trend), banners for large media sites, or content sites.
But even with some great sales for online businesses, and good profits in the recent year (and some larger niches) too, there are still affiliate marketing trends to watch out for in 2022.
Here are some of these trends:
Video content is already the king of the Internet. So, it became king of affiliate marketing too. People use every day video content for tutorial videos, for unboxing videos, or for product reviews. And this is the right moment for the businesses to step in and promote their products utilizing these videos through affiliate marketing.
When promoting through a video, one should make use of referral links and promo codes that can be placed in the video caption. Then there is also accurate information about prices, which can be used in this kind of video content.
A big reason to use video content is because almost three quarters of the Internet users like to know about their favorite product through videos. Furthermore, if a customer watches a call-to-action, that is more likely to be remembered than when reading a blog.
The marketers are investing big time in influencer marketing, because consumers are actually trusting what social media recommends when choosing a product or a service.
Just imagine this: Businesses receive almost eight dollars for every dollar spent on influencer marketing. This means that paying an influencer is certainly an option when thinking of new ways of marketing – affiliate marketing included.
Influencers are trusted by many of their followers, and micro-influencers are very effective. In fact, this trend is one of the most effective when it comes to affiliate marketing.
Seasonal advertising and campaigns
Well, this may sound very new for many people. But let’s break it down.
We are used to campaigns lasting forever, and with the same products in the marketers’ spotlight. Now, affiliates are working more and more on specific campaigns that are aimed at specific seasons or events.
If there is a season coming, the switch will quickly be on the way the products can be promoted through the affiliate marketing targeting only that season. Then again, if there are new trends among people, the focus will be on promoting the services or products related to that.
Maybe the most skyrocketing growth on the social media realm in the past year has been that of TikTok. The social media platform has grown into a phenomenon which is very popular among young people.
Want an idea of affiliate marketing? Go and be visible on the platform, because it has a huge opportunity for different affiliate marketers.
And we are talking here about the Generation Z, which knows that this type of ads (on social media) is something very common. The other generations before them learned the hard way the transition from traditional ads to the ads on social media (YouTube, Facebook, etc.), but this is not the case with Gen Z.
When you have a paid content matching the visual design of the platform on which it is advertised, that is native advertising. The new content actually blends in and looks like the original content. And it feels like that too!
The affiliates create the content and share the information in a way that is not disruptive, and is contextual. The consumers will not feel annoyed by the ads. You will still look at the traditional banner-ads, but they will fit so well in the content that people will actually enjoy the experience.
Voice search optimization
OK, this is not new, but it is still working perfectly when it comes to marketing and advertising. Affiliates have to pay attention to voice search optimization more than the traditional typing SEO.
Nowadays, people learned this and already enjoy getting to search for a product while on the move, without having to actually use the touchscreen and type. People just ask the questions or send their needs to the voice assistant and they are all set for the products they are looking for.
And even though many affiliate marketers are still not sure how to utilize voice search to promote their products, this one will become increasingly popular.