How To Leverage Color Psychology In Logo Designing?


The process creating a logo is not as easy and simple as it sounds. Most of the non-graphic designers and common people think that logo designing is a simple process of making interactive designs. While on the other hand, logo designer has to consider a lot of aspects and perspectives before starting the design and development processes.

When it comes to developing a high-quality and user-interactive logo, a professional logo designer must consider how the people will respond to the logo design. Most of the logo designer disregard the logo design psychology when it comes to determining the color schemes and design layouts of a logo design.

Logo designing is not all about making an attractive emblem; it is concerned with analyzing the purpose and meaning of a logo. A logo is not just a brand’s identity rather it a representation of the brand’s purpose and message.

What is logo design psychology? 

Understanding the psychology behind the logo designing process crucial for creating a high-quality logo design. Logo design psychology is all about determining how each design element will impact the viewers and targeted audience. To leave a long-lasting impact on your viewers, it is important that you should know the meaning and purpose behind each integral design elements.

Each logo design elements adds value and meaning to the logo. Depending on their understanding different people interpret the different meaning for the same logo. Therefore, it is vital that before finalizing any logo design you should think over each design attribute as each attribute will hold different meaning and value to different sets of people.

In order to deliver your desired business message to every potential customer, it is important that your logo design should build a visual identity of a particular business organization and brand. Whether you are using online free logo maker tools to create your own logos or you have hired a professional designer, understanding logo designing psychology is crucial for the logo development process.

Psychology of colors in logo designing: 

Color schemes and color combinations play a pivotal role in logo designing which is often misunderstood and neglected by almost every client. It is crucial to understand that every color holds a distinct meaning in the logo designing process. Color not only adds meaning to the logo design rather it refreshes and enhances the look of every logo design.


Choosing the correct color theme, combination and shades are the initial steps in making the exquisite quality logo. Selecting the color theme just for the sake of following the trends will not only make your design look bad, but it will also fail in capturing the attention of the targeted audience and potential customers.

Different colors convey different emotions, and each person has a different reaction to them. Therefore, it is important that every designer should have a clear understanding about the color psychology in logo designing before starting any logo design project.

These are some of the widely used and preferred colors with their psychological impacts on the onlookers:


Most of the business organizations and big international brands have blue-colored logos. Social media sites like Facebook and Twitter has blue-colored logos. Globally recognized brands like Pepsi and Intel have blue-colored logos. The reason for using blue colors in business logos is that blue color is known to have a calming and positive effect on the onlookers.


The color black is considered to be color of strength and supremacy. Whenever a company wants to portray itself as a pioneer in the market and niche industry, it goes for black color in logo designing. Brands like Nike and Adidas have black-colored logos which helps them in developing and maintaining the position of leaders in their niche market.


Grey is a neutral color which goes well with almost every shade of color. Grey gives a modest and authoritative look to your logo design. This color is usually used as a substitute for black color. Popular companies like Apple have grey-colored logos which helps in giving its logo a look of the influential brand.


The color white represents purity and simplicity. Most of the professional designers include this color while combining it with different shades and colors. However, one thing to bear in mind is that the color combination should represent the personality and values of your company/brand.


The color green signifies earthiness and health. It holds a wide range of emotions and meanings. Numerous eco-friendly product manufacturing companies and brand use this color in their brand’s representation. Most designers use this color to represent safety. Green is also regarded as the color of peace and esteem.


Generally, the color brown is used to represent earthiness and harmony. However, most of the designers consider brown color as the color to show responsibility and solemnity. Most law firms and construction companies have brown-colored logos.


Yellow is an eye-catching color because of its characteristics. Yellow is mostly used in signboards and traffic signs to increase their visibility. Yellow is also regarded as the color of enjoyment and joy.


A professional logo designer will not consider the impacts of color in logo designing rather he will also keep in mind the importance of shapes, lines and other design elements before coming up with any logo design layout. Each design element holds power to affect the viewers and the targeted audience.

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