Things to Take Care When Starting Export/Import Business
Export/Import business if done right, can be highly profitable because of the sheer margins they deal with. In 2019, the value of items exported globally amounted to USD 19 trillion. It is clear how important these businesses are for the survival and growth of the global economy.
Are you looking to start your own export/import business? Here are some things that you need to take care of before you do so:
Choose a Good Name and Setup a website
The first thing that you need to do is select a name that reflects your business. It is the first thing that potential clients are going to see and can leave a huge impact on their decision to do business. you.
Once you’re done choosing a name, register with a reputable web host. It is important that the domain name is the same as your business because that is what people will use to search for you.
A good website is crucial for developing a well-networked export/import business. Hire a web developer and build a site that is user-friendly and portrays all aspects of your business properly. Provide space for FAQs about the business and product and give as much information as you can to potential clients.
Find the Right Market for Your Product
Once you’ve decided on the product that you want to export/import, you need to find the people that are interested in it. A careful analysis of the market for the product will help you do that. Look for the optimal foreign location where there is a huge market/best service for your product.
Getting an idea about the target audience is also important. It will help you keep track of the latest trends in the market that appeal to them. You will be able to communicate better with your target audience if you know about what trends are popular amongst them.
Get The Pricing Right
You surely want to make as much of a profit from your business as possible. But setting a high amount for the product is not the way to go about it. Carefully analyze the various price points at which the product is already available in the market.
Then, look for data on what price most of the customers are willing to pay. Your aim should be to set a price point where you get a commission that is sufficient for your business to make a profit while at the same time, does not increase the price of the product so much that customers don’t buy it from you.
Take Care of Transportation
The logistics of transporting the product are perhaps the most crucial part of an import/export business. After locating the ideal market, you need to find a way to conveniently get the product to them.
Not being careful about the transporter you choose could end up increasing your operational costs and damage your business. At the same time, choosing one that is not very reputable can lead to your products getting damaged before they reach the customers – harming your reputation.
Ensure that you use high-quality packaging supplies for the product before loading them up for transportation.
Provide Good Customer Service Globally
Good customer service is key to building your export/import business. Because of the big scale of such a business and the distance between clients, it is pretty common to have some mix-ups.
The important thing is that you’re there to assist your customers in case of any such problem. Have readily available global customer service and dedicated employees to take care of it.
Provide a portal on your website, get a dedicated phone line, and respond immediately to any complaints that you receive. The quicker your response time, the better will be the experience for your customers who will definitely return because of the quality of your service.
Over to you…
Starting an export/import business is no piece of cake. You can’t take the logistical requirements lightly. Careful analysis of product and market is key to developing a successful business.
Ensure that you take care of all the points mentioned above to start your journey in the export/import industry the right way.