Taking Some Tips from Proven Freebie Marking Best Practices
Freebie: Even if the free part is tied to a purchase. So here, we’re looking over some of the tips that can be taken from the best practices shown by proven
You’d be hard-pressed to find anyone who considers themselves a potential customer and doesn’t enjoy the brief euphoria offered by a freebie. Getting a chance to try before you buy, or even just get a free gift for your custom can be a powerful persuader, potentially the difference-maker in the decision to buy from one brand or another.
However, despite the freebie strategy being well-received by the masses, many companies are cautious of offering their goods and services for free. Tales of fruitless free sample campaigns and poorly-received offerings to the public have circulated over the years, with many firms taking to the thinking that free samples are money losses rather than business generators.
Indeed, running a successful marketing campaign that involves freebies isn’t as clear-cut as it sounds, but the word “free” still commands a strong response from just about everyone – even if the free part is tied to a purchase. So here, we’re looking over some of the tips that can be taken from the best practices shown by proven freebie marketing campaigns.
A freebie that generates interest and desire through value
To maximise the appeal of the product, service, or brand that you seek to promote through a freebie marketing campaign, you have to make sure that people will want the free item on offer. Offer something that’s novel, offers use beyond the campaign, and leaves a lasting effect of desire as a result of the increased interest created by the freebie.
This could include offering a useful, branded item that keeps it in the minds of customers. A company trying to break through with their new jam recipes may offer a small wooden jam spoon to keep, perhaps alongside a sample taste. A fine display of this aspect of freebie marketing in action was for the 2013 French National Lottery Super Loto. As detailed by Little Black Book, to promote the jackpot in the middle of a bleak winter, advertising company BETC gave out ‘Lucky Gloves,’ which were stitched to cross the fingers.
Going beyond the free sample
Marketing research has found that your run-of-the-mill sampling stand isn’t enough anymore as normal is too boring to attract new customers. The freebie needs to stand out amidst the crowd, interrupt the day of the consumer, and also directly adhere to the needs of the onlooker at that moment in time. This is made easier online, where people tend to be herded towards relevant sites, particularly when looking for deals and offers.
Nowhere is this more apparent than in the overly competitive space of online casino gaming, where reviews and bonus site CasinoWings has become the authority for new players. All of the sites represented offer a welcome bonus to compete, but it’s the innovative no-deposit bonus that allows the highest-rated site to stand out. The bonus doesn’t require any real money to be committed, putting it ahead of those bonus offers that do require a deposit while offering free gaming to anyone who wants to try the site’s selection.
Offering something for free is still enough to catch the eye, but to make the most of the time and money put into such a marketing strategy, you need to ensure that the freebies go beyond that quick dose. By offering something that adds value for the customer and lasts beyond the interaction, as well as an offer that subtly competes to put your product ahead of the rest, your freebie strategy should prove to be more effective.