How Affiliate Marketing Works Through Classified Ads for Businesses
There is an extensive online community which has a great
deal to offer to users of internet. With approximately four billion-page views
per month it should come as no surprise that classified ads can offer a wealth
of financial opportunities to savvy Internet marketers who know how to
capitalize on the popularity of this website.
Affiliate marketing is one of the
ways knowledgeable Internet marketers can expand on the profitability of their
websites. Classified ads provide wonderful opportunities for both eCommerce
website owners seeking affiliates to market for them as well as those who are
in the business of affiliate marketing who are looking for new opportunities to
market for another business. This article will provide an explanation of affiliate
marketing and will also provide information on how classified ads can be used
to either find affiliates or affiliate opportunities.
What is Affiliate Marketing?
Affiliate marketing is essentially a marketing campaign in
which the business owner only pays the affiliate based on performance. Unlike
conventional marketing campaigns where the business owner pays for the
advertising regardless of the results produced by the advertisements, in
affiliate marketing the business owner only pays when a specific result is
achieved. Affiliate marketing usually takes place in the following three forms:
·
Pay Per Click
·
Pay Per Sale
·
Pay Per Lead
In a pay per click affiliate marketing campaign the
affiliate places a coded link on their website and each time a visitor to their
website clicks through the link to the sponsor’s website, the affiliate
receives a sum of money. The amount of money they receive is based on an
agreement between the sponsor and the affiliate. This amount can be cents,
dollars or even a fraction of a cent. In a pay per sale campaign the affiliate
is not compensated when the visitor clicks through to the sponsor’s website
unless they also make a purchase when they click through this link. Again, the
amount of money the affiliate receives will depend on a pre-determined
agreement and may be a specific amount or a percentage of the sale. In a pay
per lead program the affiliate receives monetary compensation when a visitor
clicks through the affiliate link and performs a specific action such as registering
at the sponsor’s website or requesting additional information.
Using classified ads to Find Potential Affiliates
Business owners who are interested in finding affiliates to
promote their website may use classified ads for the purpose of finding these
affiliates. When using the professional internet marketing to reach for the potential affiliates to turn them into a worthy client. It may seem logical to post affiliate opportunities in the jobs
section of classified ads but it is important to note this is against
classified ad’s job posting policies. Review of the policy for posting jobs on
classified ads will verify these requirements.
Therefore, those who are
interested in finding affiliates will have to take advantage of other areas of
classified ads to find affiliates.
Visiting discussion forums related to your business may be
one way to find potential affiliates. However, when using the discussion
forums, care should be taken to avoiding spamming the discussion forums with
links to sign up for your affiliate program. Such spamming techniques are
likely to not be taken seriously by potential affiliates and may incur more
severe penalties by classified ads moderators. The best way to find potential
affiliates is to make logical contributions to discussions and get to know
other participants offline or to include a link to more information on your
affiliate marketing program whenever you post.
Using classified ads to Find Opportunities for Affiliates
Those who generate a profit from acting as an affiliate for
others can find new affiliate opportunities through classified ads. Although
posting these opportunities on the job boards are prohibited it is possible for
advertisements of this nature to appear either because the original poster was
not aware of the restrictions or because they deliberately ignored the
restrictions. These types of advertisements are likely to be removed when
discovered but they may exist for a short time without being noticed.
Those who act as affiliates can also find potential leads by
placing advertisements in the services section or the resumes.