How can a Virtual Reality Tour Help with Real Estate?

Virtual Reality

Virtual reality has become a fairly commonplace thing, both in terms of full-priced VR kits and phone-based VR systems that almost anybody can access. One of the fields that use VR the most is real estate – but how does it actually help?

Selling Homes

First and foremost is the fact that VR can really help sell homes. Not only do they give potential buyers a way to look around the property itself at their own pace, but it also gives them a way to explore it from a distance, even if they can’t physically visit.

This massively cuts down on the amount of time and money spent on physical showings, and can also enable buyers to visit multiple homes through VR in quick succession. This makes on-the-fly visits much easier, and some agencies can rely on VR for more sales than actual retail agents.

While these 3D models can sometimes seem expensive to create, they’re often much cheaper than having to arrange constant showings for couples or individual clients. The costs are negligible compared to how much time and money they can save, especially if the agency wants to sell multiple homes with the exact same layout.


High-end architectural visualization isn’t just about the planning, but the way that everything looks. It allows people to get a feel for a space without actually making physical changes to it, something that can lead to a much higher level of flexibility in how a space is displayed.
This allows it to be used for marketing purposes very effectively. Not only can a VR tour display some of the homes that a real estate company offers, but it could also include details relating to how a space might look, demonstrating an idealized version of the property.

There are almost countless uses for VR when it comes to marketing, and real estate has been able to benefit heavily from the simplicity and reliability of a 3D-rendered space. Even the most basic phone VR programs can give a potential buyer a 360-degree view of a room, rather than just a still image.


The virtual reality within the real estate industry also allows companies to demonstrate the construction and renovation side of their projects. For example, they could use it to show off potential changes to a space, enabling them to pre-sell homes that haven’t even been finished or converted yet.

Under the right circumstances, tools like this are also a great way to plan out homes, even once the customer had decided to purchase them. This can be important for any real estate agency that is also working with contractors or other businesses post-sale, getting a decent 3D plan in place for how the space should look.

No matter what VR is used for in the retail world, it isn’t leaving any time soon. Working with professional VR and 3D design companies allows even the smallest of retail businesses to have cheap, effective, good-looking VR experiences available for almost any home.

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