How Popular Is Aldi In the United States?

If you’re looking to save some cash on your next shop, it could certainly be worth paying a visit to your local Aldi. Here’s a little more info on why these stores are so popular in the US (and why they’re typically a great choice for practically anyone).

How popular is Aldi in the US?

When taking into consideration some of the more recent statistics, particularly a survey conducted in 2019, we can see that Aldi has certainly been increasing in popularity across the states for quite some time.

In the aforementioned survey, Aldi was the most popular discount store in America, with the majority of people surveyed all being regulars at this store. This is no small accomplishment, and it just goes to show how strong a competitor Aldi is.

While Aldi is a German chain, it opened its first store in 1976 and has steadily been expanding across the US since. Today, there are over 2,000 stores across America, with numerous Aldi stores in 36 different states. This certainly helps to give you an idea of just how dedicated this supermarket chain is, especially considering that they’re also popular in many other parts of the globe too; from the UK, to several European countries.

Why has Aldi become such a popular supermarket?

With all this in mind, you may be wondering how Aldi has managed to gain such an edge on its competition over the last few years. Aside from their steady expansion across the United States, there’s the crucial factor that Aldi is one of the best places to go if you’re looking to save money. According to Aldi, you can save up to 30% while shopping here, which is no small amount – especially when you consider how much these savings can add up over time.

There are quite a few things that Aldi does to keep on top of the market, from always evolving and keeping up with the times to a consistent pricing model that helps them to offer better deals to their customers. Even so, most individuals simply can’t get over the prices here.

With some of the cheapest prices in the industry, the great news is that you can still expect quality while shopping here. So, alongside your amazing savings, you can also enjoy some great products too. Aldi doesn’t stock any name-brand items, focusing mostly on private label products to save shelf space and reduce the costs of everything in their stores.

It’s worth noting that all these products comply with the same regulations and quality control as those from bigger brands, so their level of quality isn’t any lower. If you don’t have any loyalty or preferences for certain brands, you will generally find that Aldi will be the perfect choice for you. If you’re used to purchasing named products, you might just be able to save a significant amount by shopping at Aldi, since you won’t have a choice but to stick with more cost-effective items.

Why are Aldi’s prices so low?

As one of the most competitive stores in the niche right now, it’s not that hard to see why so many people choose to shop here. But how exactly does Aldi manage to keep their competitive edge when going up against some of the US’ biggest chains?

Looking a little deeper into Aldi’s business model and plans, we can see that there are numerous things that the company does to lower their expenses – which as a result, allows them to sell their stock at lower prices to you. For example, Aldi stores tend to be smaller and stock a limited selection of private label goods. This allows them to reduce rent costs, buy fewer products, and cut out the middleman, all of which help to significantly save money.

This isn’t the only way that Aldi manages to keep their costs down, either. Factors like no sales tax or credit card fees, for example, have helped them to not only reduce prices, but also appeal to customers who are looking for a good deal.

Aldi’s business model focuses on saving money in a wide variety of ways, and using those savings to lower the prices of their products as much as possible. As you can tell from how popular these stores have become across the US (as well as many other parts of the world), this has certainly worked out well for them.

Ways to save even more at Aldi

Outside of all this, we’d encourage you to take a look at some of the fantastic discounts that Aldi has going on. Each week there’s a new set of offers going on, allowing you to take advantage of a broad range of fantastic deals.

If you’re interested in seeing what promos are currently running, it might be worth checking out the Aldi weekly ad. Be sure to check out any of their valid leaflets if you want an idea of what products you could save on during your next shop.