Ulta Credit Card Reviews 2023: The Perks, Drawbacks, and Alternatives

Discover the advantages and disadvantages of the Ulta Credit Card, and find out if it’s the right choice for you.

Are you an avid beauty and cosmetics shopper looking to maximize your rewards and savings? The Ulta Credit Card may have caught your eye. In this comprehensive review, we will break down the benefits, drawbacks, and alternatives to the Ulta Credit Card, so you can make an informed decision on whether this card is the best fit for your spending habits and preferences.

What is the Ulta Credit Card?

The Ulta Credit Card, also known as the Ultamate Rewards Credit Card, is a store-branded card offered by Ulta Beauty, a popular cosmetics and beauty retailer in the United States. Issued by Comenity Bank, this card is designed for loyal Ulta customers who wish to earn rewards points on their purchases and enjoy exclusive cardholder perks.

Key Features and Benefits

  • Rewards Program: The Ulta Credit Card offers a rewards program called Ultamate Rewards, allowing you to earn two points for every dollar spent at Ulta Beauty, both in-store and online. These points can be redeemed for discounts on future Ulta purchases.
  • Sign-up Bonus: New cardholders can enjoy a 20% discount on their first Ulta purchase made with the card. This one-time offer can be a valuable incentive if you have a big purchase planned.
  • No Annual Fee: The Ulta Credit Card comes with no annual fee, so you can enjoy its perks without incurring extra charges each year.
  • Exclusive Offers: Cardholders receive exclusive offers and promotions throughout the year, including special bonus point events, birthday gifts, and early access to sales.

Drawbacks to Consider

  • Limited Redemption Options: The points you earn with the Ulta Credit Card can only be redeemed for discounts on Ulta purchases. This means you can’t use your rewards for cashback, statement credits, or travel rewards.
  • High Interest Rate: The card has a high APR (Annual Percentage Rate) compared to other credit cards on the market. Carrying a balance on this card can lead to hefty interest charges, so it’s best to pay off your statement in full each month.
  • No Introductory APR Offer: Unlike some other store-branded cards, the Ulta Credit Card does not offer an introductory 0% APR on purchases or balance transfers, making it less appealing if you’re looking to finance a large purchase or consolidate debt.
  • Limited Use: The Ulta Credit Card can only be used at Ulta Beauty stores and on ulta.com, restricting its utility for other purchases.
  • Credit Score Impact: Applying for the Ulta Credit Card can result in a hard inquiry on your credit report, which may temporarily lower your credit score.

Alternatives to Consider

If you’re not convinced that the Ulta Credit Card is the right choice for you, consider these alternatives:

  • Chase Freedom Flex: This card offers 5% cashback on rotating quarterly categories, including beauty and cosmetics, plus 1% cashback on all other purchases. With a $200 sign-up bonus and no annual fee, this card is a flexible option for those looking to earn rewards on a variety of purchases.
  • Citi Double Cash Card: With 2% cashback on all purchases (1% when you buy and 1% when you pay), the Citi Double Cash Card is a solid option for those who want a simple, no-fuss rewards program with no annual fee.
  • Discover it Cash Back: The Discover it Cash Back card offers 5% cashback in rotating categories, including beauty and cosmetics, up to the quarterly maximum, and 1% cashback on all other purchases. With its cashback match program, Discover will match all the cashback you earn at the end of your first year, effectively doubling your rewards. Additionally, this card has no annual fee, making it an attractive alternative for those seeking a versatile rewards card.
  • Capital One SavorOne Cash Rewards Credit Card: This card offers 3% cashback on dining, entertainment, popular streaming services, and grocery store purchases (excluding superstores like Walmart and Target), and 1% cashback on all other purchases. With no annual fee and a $200 sign-up bonus after spending $500 within the first three months, this card is a great option for those looking to earn rewards on everyday spending.


The Ulta Credit Card can be a worthwhile option for loyal Ulta Beauty shoppers who frequently make purchases at the retailer and can take advantage of the exclusive offers and promotions. However, its high interest rate, limited redemption options, and restricted usage make it less appealing for those seeking a more versatile rewards card.

Before deciding on the Ulta Credit Card, it’s essential to consider your spending habits, credit goals, and the alternatives available. By comparing the features, benefits, and drawbacks of various credit cards, you can choose the one that best aligns with your financial needs and preferences.

Remember to use your credit card responsibly, always paying off your balance in full each month to avoid interest charges and maintain a healthy credit score. With the right credit card in hand, you can maximize your rewards and savings while enjoying the perks that come with being a cardholder.

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