Ultimate Plumber SEO Guide : How to Grow Your Business
Website links you find on the first page of Google’s search results get displayed based on ranking. The websites closer to the top search results rank higher for particular keywords than those below it and get links from other websites.
Naturally, these have a higher number of visits, and people can find their plumbing business easily. Meaning, you get more phone calls, new high-value customers, and increased revenue.
It would help if you focused on Search Engine Optimization (SEO) to get your business website to rank #1 on Google. Here is the ultimate SEO guide for plumbers to help you achieve that goal.
Optimizing Your Plumbing Website
More or less, all people use the internet the same way. You may have looked up a phrase on Google or done a fact check because you trust the links that come up on the page.
With numerous websites popping up every minute, the competition is getting fiercer. You should optimize your website for search engines to get a steady stream of organic traffic to your site.
- Appealing website design: No matter how good your rankings are, visitors won’t stay on your site if it is not attractive.
- Easy-to-use navigation: When users are in a hurry, they don’t have the time to go through all your internal pages to find what they want.
Clear hierarchy and linking structure among secondary pages like FAQs, About, and Locations can enhance the user experience.
Internet users look up a business or service by entering a string of keywords into the search field – called a search query. These keywords are words or phrases relevant to your plumbing business, such as emergency plumbing services or drain clog and repair.
Conduct keyword research to find the most searched keywords that can bring in more visitors. Purchase intent keywords are search queries similar to plumbers in (city); these are performed by users who are ready to use your services.
Search Engine Optimization
Use this SEO guide for plumbers as a long-term marketing strategy to see consistent results. First, conduct an SEO audit to determine your online footprint and where you stand against your competitors.
On-page SEO: Optimize your content using relevant keywords and use multiple calls to action throughout the page to nudge the visitors to make the purchase. This may also include making the URLs simpler and optimizing the images, meta description, and headings.
Technical SEO: Technical SEO has to do with everything but the content, like improving the page-load speeds and making the website mobile-friendly. Technical SEO makes your website more understandable to search engine crawlers and more accessible to index, which puts your site in the relevant position.
Off-page SEO: Claim your business on Google My Business or online directories and optimize it with your contact information, address, business hours, phone number, photos, and more. You may encourage your customers to leave a review on Google, Yelp, or other websites, and build backlinks from trusted sites.
When done correctly, SEO can bring in significant profits, especially when combined with social media integration. Use analytics to gauge your website’s progress and maximize your returns.