Why Do Startup Businesses Need to Invest in the Mobile App?
The very first thing that any startup needs to do is to remove certain preconceived notions about mobile apps.
These misconceptions include but are not restricted to:
- Apps are only meant for large enterprises and big brands
- Mobile apps are only for entrepreneurs who have a good technological understanding
- Enterprise app development is always too costly and complicated.
The truth is that mobile apps are not only for big businesses, but also for small and medium-sized businesses, including startups. Even then, you should be careful before investing in an app for your business.
Do not build an app just because you want to or because that’s what everyone is doing. Build an app for proper reasons, especially the ones that suit your business and marketing strategies. In this blog, you will find the top 5 reasons to build a mobile app for your startup.
1. People, even your customers, are becoming mobile
Everything starts with the customer. – Lou Gerstner
Almost everyone has a smartphone, whether they are teenagers or baby boomers. In fact, smartphones are now in the very fabric of the lifestyle today. People use smartphone apps for everything, from counting their everyday steps, getting groceries delivered to finding a life partner.
Results from various surveys give numerical proof to what was just described above.
According to emarketer, an average US adult spends 2 hours and 55 minutes on a smartphone in 2019. This is a 9-minute increase from 2018. Out of this, apps account for over 90% of this smartphone.
Your customers are among these smartphone users. These are tech-savvy customers who are now your evolved buyers. You need to build an app for this digital audience.
2. The youth is the customer and the entrepreneur as well
Most startups run by millennials. They themselves use smartphone apps for their everyday tasks. Most of the customers are also young and apps run deep in their veins. This can be leveraged as a great advantage for the business.
If you understand the customer mindset, you would know how they use their smartphones for various purposes. For instance, most customers prefer mobile payment option in the app and hence prefer it over cash. So, if your app can integrate an online payment gateway, it should.
Similarly, it becomes easier for you to interact with your customers if you use their feedback as constructive criticism. In fact, you can even interact with the users in real-time and gain valuable data about sales and user experience.
Here, interaction equals engagement which means a user that can become a potential paying customer.
3. Creating a brand for your business
Creating an app is like creating a brand name for your business. Your business will become more visible to your customers when they have installed your apps. Push notifications about your new schemes and offers will keep your customers in the loop.
According to a survey by Google, almost 9 in 10 smartphone users who describe a mobile app experience of a brand as helpful or relevant, would purchase from the brand again.
Apps make people aware of your business. They also act as a channel for user-engagement to gain data for your company that you can use to improve the reputation of your brand. How?
Well, startups can create customized content and recommendations that will boost how people recognize or perceive the brand name. In fact, they can take a survey and ask customers if they need push-notifications or in-app messages for promotional purposes.
4. Boosting sales and in turn, profits
The buying and selling processes have been completely revamped, all around the world. Why would customers take the boring and time-consuming way of going to the stores for shopping when they can buy almost everything online?
Internet-savvy buyers do spend time to research the products they want to buy, they read up on the reviews and find out the best deals to buy them.
More and more buyers are preferring to shop online or through mobile phones. It has become easier to provide top-grade services to clients through trusted mobile apps. It won’t be completely incorrect to say that if you don’t have an app, you are actually missing out on ways to generate more leads and sales for your business.
Even numbers back up this statement. According to Statista, global e-commerce sales amounted to 3.53 trillion US dollars in 2019. This is estimated to grow to 6.54 trillion US dollars in 2022.
If you want to take a piece of this pie, you need to develop a mobile app for your startup.
5. The need to retain customers
Performance-driven apps play a great role in expanding the customer base. Your app can help you to increase your reach to the right audience.
Features like push-notifications, location-based messaging and offers help to connect with the target audience. These conversations are driven by more personalization as now you have more details about your customers.
Personalization is a great way to make the customers feel exclusive which helps in gaining loyalty. Once you have developed a product-loyalty among the customers, they will not choose any other service than you.
Retaining customers is the strongest suit of any business. This doesn’t only generate more revenue, but also generates recurring revenue which is a huge plus point. Your app gives the customers a genuine reason to keep using your services.
Now, you know the reasons why any startup or even business needs to invest in mobile app development. If you are running a startup and were wondering if you should develop an app for it, hopefully now you have a better idea.
Get on to work. Contemplate on your business needs and what features you want in your app that can fulfill those. After that, analyze the market and understand the needs as well. The next step is to contact a mobile app development company and get the development process going.
You should also be aware that you are probably not the only one who is running a similar business or have a similar app idea. Ideas will clash, for sure. You must make sure that your app is intuitive and improves the company’s digital footprint.
Find something unique for your app so that it cuts through the noise of other businesses and generates genuine leads while also addressing the real problems of the customers.
Happy Patel is a digital marketing executive at Space-O technologies, an android app development company. She loves to write informative articles and share her knowledge through content marketing. She is an avid reader and likes to read about the latest trends and news in the mobile app industry.